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Australian Community Media. Australian Broadcasting Corporation. Archived from the original on 22 February The Sydney Morning Herald. Nine Entertainment Co. Saxton Speakers. Retrieved 16 December RMIT University. Archived from the original on 22 August Retrieved 27 December North Side. What are you looking for?
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Daniel Flynn. They felt that the existing Australian market lacked comfortable yet stylish women's pajamas. With some sponsorship from his parents, Peter initially made his pajamas on his mother's dining table. Initially, Peter sold his sleepwear through retail networks.
However, when one of his clients canceled an order for pajamas, he decided to change his sales strategy. Out of desperation, Peter placed an advertisement in the magazine 'Cleo' and soon received around orders. By , Peter Alexander's creations were not limited to Australia alone.